Running an infusion center is about more than just administering treatments—it’s about creating a network of trust with patients who rely on these therapies to manage their health conditions. One of the most effective ways to reach potential patients and grow your business is by connecting with them directly.
Participating in community events in the region your company serves is a unique and meaningful way to reach patients and their families. These events provide a direct link between patients seeking infusion therapies and the centers that provide them.
There are many different types of community health and wellness events where infusion centers can connect with potential patients, including:
- Disease-Specific Health Fairs: Events focused on specific conditions such as chronic disorders, neurological diseases, and rare diseases.
- General Wellness Fairs: Large-scale events that attract a wide audience looking for healthcare solutions, including patients who may need infusion therapies.
- Hospital and Clinic-Sponsored Fairs: Events hosted by healthcare providers where patients and caregivers seek direct access to specialists and treatment providers.
- Nonprofit and Advocacy Group Events: Community health fairs organized by patient advocacy organizations, such as the Myasthenia Gravis Foundation of America (MGFA), which are designed to provide resources and connections for individuals living with chronic disorders.
Why Connecting with Patients Benefits Your Infusion Center
Participating in community events is an excellent way to build relationships with patients while also expanding the reach of your infusion center. Here’s how your involvement can provide tangible business benefits:
Recruit New Patients
Many individuals with chronic disorders are searching for reliable, high-quality care providers. Attending a community event or health fair allows you to engage directly with potential patients, answer their questions, and highlight your services. The MGFA hosts health fairs nationwide to help service providers connect with individuals in the communities they serve.
Increase Exposure and Brand Awareness
Most community events focused on health and wellness attract patients, caregivers, and healthcare professionals – in other words, the decision-makers choosing an infusion provider like yourself. Being present at these events allows your infusion center to gain visibility and establish itself as a trusted provider in the community.
Educational Opportunities
Patients often have concerns about the infusion process, costs, side effects, and insurance coverage. Having a representative from your center available to address these topics helps increase understanding of the process of receiving a treatment by infusion, builds trust in your company, and can lead to increased patient referrals.
Networking with Healthcare Providers
Health fairs often feature medical providers from the local region, giving you the chance to get to know referring physicians or nurses who can help drive business to your facility.
Connecting Patients with National & Local Resources
Beyond providing a platform for patient engagement, healthcare events serve as a gateway to critical resources. Many attendees are unaware of the range of support available, from financial assistance programs to advocacy organizations. Your infusion center can help bridge this gap by sharing insights on:
- Insurance navigation and prior authorization processes
- Out-of-pocket cost management and financial aid options
- Local infusion center services and patient care programs
By participating in healthcare and wellness events in your community, your center can position itself as a trusted resource for patients in need of these services.
Upcoming Community Health Fair Locations in 2025
The Myasthenia Gravis Foundation of America (MGFA) offers a unique opportunity for infusion centers to connect with patients and their families through our Community Health Fairs.
These events include time for attendees to talk with vendors as well as listen to educational talks by two top neuromuscular experts in the area. Upcoming health fairs are:
Nashville
April 12, 2025
New York City
May 3, 2025
Tampa Bay Area
May 3, 2025
Orange County/Los Angeles
May 31, 2025
Denver
June 7, 2025
Toronto Metro Area / Waterloo
August 23, 2025
Boston
September 6, 2025
DMV (DC, Maryland, Virginia)
September 13, 2025
Seattle
September 13, 2025
Chicago
September 20, 2025
Houston
October 11, 2025
Phoenix
December 6, 2025
Visit myasthenia.org/mgfa-events-webinars/community-health-fairs for venue details.
Become a Vendor at an MGFA Community Health Fair
If your infusion center is interested in participating in one or more of our Community Health Fairs, we invite you to register as a vendor. This is a unique opportunity to directly engage with patients, answer their questions, and grow your business through meaningful connections.
To inquire about vendor opportunities or to register for an upcoming event, please contact Tasha Duncan at [email protected] or visit our vendor registration page.
Join us in making a difference in the lives of patients while driving awareness and growth for your infusion center. We look forward to seeing you at an upcoming Community Health Fair!
About the Author
Kate Stober serves as the national senior director of marketing and communications for the Myasthenia Gravis Foundation of America.
About the Myasthenia Gravis Foundation of America
The MGFA is the largest, leading patient advocacy organization solely dedicated to improving the lives of people living with the rare neuromuscular, autoimmune disease myasthenia gravis. Learn more at myasthenia.org.
About the National Infusion Center Association
NICA is dedicated to ensuring that the nation’s infusion centers remain a safe, more efficient, and more cost-effective alternative to hospital settings for consistent, high-quality care.
Infusion providers have a vested interest in the sustainability of the infusion delivery channel and its ability to serve vulnerable patient populations. NICA Provider Members have a voice and a seat at the table to inform NICA’s activities and the opportunity to remain highly engaged in the expansion and optimization of the infusion industry. Learn more about becoming a NICA member here: https://infusioncenter.org/join-nica/
Is your organization interested in becoming a featured subject matter expert on The Infusion Blog? Email [email protected] to inquire about opportunities for participation.
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